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Generics for All that reaches the last mile

Vaaradhi Trust’s Generics for All programme closes the gap between surplus medical resources and families who need affordable care — through awareness, community camps, and trusted partnerships.

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Why it matters

Affordable care should not depend on brand price

Healthcare costs remain a major burden for Indian families, with medicines accounting for a significant share of expenses. Generic medicines provide the same quality, safety, and therapeutic benefits as branded medicines, often at a fraction of the cost. However, limited awareness and misconceptions continue to restrict their adoption.

Generics for All is Vaaradhi Trust's flagship initiative aimed at making affordable medicines accessible to everyone through four key pillars: Awareness, Advocacy, Accessibility, and Research.

4 Pillars of Generics for All
50–80% Potential medicine cost savings
7+ Public-health partners
Last mile Focus on access & trust
How we work

Four Pillars of our work on Generics for All.

Awareness, advocacy, accessibility, and care in the field — designed to move together, not in isolation.

  1. 01

    Awareness

    Community outreach, health camps, and clear communication so families understand quality generics and make informed choices.

  2. 02

    Advocacy

    Working with policymakers, hospitals, and regulators to strengthen trust, prescribing practice, and the affordable-medicines ecosystem.

  3. 03

    Accessibility

    Jan Aushadhi partnerships, community pharmacies, WhatsApp ordering, and last-mile support that close the gap between surplus supply and household need.

  4. 04

    Care in the field

    Health camps, Generic Medicine Melas, counselling desks, and partner clinics that bring public-health support into neighbourhoods.

Programmes

What our work on Generics for All looks like on the ground.

Flagship generics work, community camps, and public melas — each built for trust and last-mile access.

Flagship initiative

Generics for All

Making quality generic medicines reachable through awareness, advocacy, accessibility, and research — so treatment is not out of reach because of cost or confusion.

  • Patient education and confidence-building around quality-assured generics
  • Policy and institutional engagement for stronger generic prescribing
  • Digital and physical pathways to order and access affordable medicines
Outreach

Community health camps

Frontline check-up drives and counselling sessions with partners, focused on underserved neighbourhoods and early awareness.

  • Screening and basic health guidance at community venues
  • Queue support, counselling, and clear medicine information
  • Linkages to Jan Aushadhi outlets and partner facilities
Public engagement

Generic Medicine Melas

Side-by-side comparisons of branded and generic options, so people can see quality, safety, and price in plain language.

  • Public stalls with transparent price and quality messaging
  • Volunteer and partner support for counselling desks
  • Follow-up pathways for ongoing medicine access
Place an order

Fast ordering on WhatsApp

Order generic medicines directly through WhatsApp. Our team helps you place the request quickly — or explore the full Vaaradhi Generics website.

WhatsApp 7674996876 vaaradhigenerics.org
Partners

Delivering public health with trusted collaborators

Clinical, civic, and community partners who help Vaaradhi Trust expand outreach and medicine access.

  • MARI
  • PMBI
  • Medicover Hospitals
  • Welcare India
  • Indigenous Development Organization
  • Bright Future
  • Smart Kennedy School
Connect with Public Health

Partnerships, camps, and Jan Aushadhi support

For CSR partnerships, Generic Medicine Melas, PMBJP outlet support, or questions about Generics for All, write to us or call.

contact@vaaradhi.org.in +91 7674996876

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